Leolux in Milan
Milan Design Week 2023
The Milan Design Week 2023 (17-23 April) was inspiring and - of course - packed with design! At the Salone del Mobile trade fair, Leolux showed its new collection in a business-oriented presentation. At the creative ‘Alcova’ venue we presented ‘Rhythms’; a multi-sensory experience with moving textile volumes, design by Studiopepe and Bram Vanderbeke and the sweet smell of Dutch stroopwafels.
Leolux in Milan
Milan Design Week required preparation and inspiration. Find out how the Leolux presentations at Alcova and the Salone del Mobile came about.
Leolux at Alcova
A photo & video report
Assembling the “Rhythms” installation. Design: Studio Truly Truly, creation Daniël de Bruin.
We kicked off at Alcova with a press day on Sunday
Of course Art directors and creators of the installation Kate and Joel Booy (Studio Truly Truly) had to check out the end result. Together with designers Arianna Lelli Mami and Chiara Di Pinto from Studiopepe who designed the new Lunetta sofa.
On Monday, Alcova opened to the public
Alcova this year was given a new home at the former abattoir in the Porta Vittoria district. With 90 exhibitors, Alcova was an absolute must-see for design enthusiasts. More than ten thousand visitors took a look at Leolux's Rhythms installation.
Space L7, located near the entrance
At the creative ‘Alcova’ venue we presented ‘Rhythms’; a multi-sensory experience with moving textile volumes.
Leolux art directors Studio Truly Truly conceived a breathing ceiling. Rhythmically it revealed and covered the new products, while at the same time spreading the scent of freshly baked Dutch ‘stroopwafels’. Visitors needed all their senses when they visited Leolux.
A three-product collection by Studiopepe
‘Rhythms’ at Alcova marks the world premiere of the new Leolux sofa Lunetta by the famous Italian designer duo Studiopepe. They also created the Loggia coffee table and the Patio rug.
Patio
Patio has a visual interplay of overlapping surfaces in which colours and patterns enhance one antoher to dramatic effect.
And an addition to the viewpoint collection
The aluminium stool BRAM is a new addition to Leolux’s ‘Viewpoint Collection’. Designed by Belgian artist Bram Vanderbeke, it examines the possibilities of cast aluminium.
Leolux at Fiera Milano Rho
Salone del Mobile
More new products
Naila
This new sofa programme by Hanne Willmann catches your eye from every angle and shows once more that Hanne Willmann has an exceptional eye for detail.
Elli
A low, laidback lounge table: Elli by Hanne Willmann is beautifully crafted from high-quality oak. Circular or square.
Valleys
A new rug by Studio Truly Truly with a distinctive ‘valley’ pattern cut into the pile. Available in ivory and grey.
Lunetta, Loggia, Patio & BRAM
Of course all the new designs by Studiopepe en Bram Vanderbeke were also shown at the Leolux stand at the Salone.
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